The Imperial Theatre
…tre to serve as home to musical theatre hits. It was built to replace the Shubert’s out-of-date Lyric Theatre, and it continues to be the Shubert’s pride and joy. Stellar History The Imperial opened in 1923 with the show Mary Jane McKane, followed by the most profitable Broadway production of the 1920s, the operetta Rose-Marie (1924). In 1926, Gertrude Lawrence starred in George and Ira Gershwin’s Oh, Kay! It included the timeless song, “Someone t…